Alberto de la Cruz

I am a product designer, front-end developer, and mentor.

I'm the founder and product designer at Token Interactive, a digital design agency, and am also a product design mentor at Designlab. Previously, I was a course lead at Parsons School of Design and worked as Stayawhile's lead product designer.

To me, design is visual engineering. I’m great at hitting tight deadlines by figuring out simple solutions to complex problems, cutting the right corners in the process. As someone with an extensive background in tech, design, and everything in between I excel at wearing many hats and making the impossible possible.